Why we built The Forge.

A generation of men alone in a crowd.

A quiet crisis. And what we think it will take to solve it.

← Start at The Forge home

A man we know stopped returning calls for six months. When his wife finally asked what was wrong, he said, “I don't have anyone to talk to.” He was forty-one. He had a marriage, two kids, a company he'd built from zero, and a house with a view. And he was right. He didn't.

That conversation happens in a million variations every week in this country, and almost none of it makes the news. It is the quietest crisis we know about, and the data is no longer ambiguous.

Twenty-five percent of American men aged 15 to 34 say they felt lonely for most of the previous day.1 Fifteen percent of men report having zero close friends, a fivefold increase from 3% in 1990.2 In 1990, 55% of men had six or more close friends. By 2021, that number had been cut in half.2 Only three in ten men had a conversation with a friend in the past week where they shared how they actually felt.3

Men die by suicide at four times the rate of women, accounting for 78% of all suicide deaths in the United States.4 Men living alone face 2.16 times the suicide risk of married men. Separated men under 34 face eight times the odds.5 Forty percent of men report they have never spoken to anyone about their mental health. For 40% of them, it would take suicidal thoughts to make them finally pick up the phone.6

A generation of men has been taught to build everything except the one thing that would hold them...
a trusted circle of other men

The Scope

The numbers nobody wants to talk about.

25%
of men 15 to 34 feel lonely most of the day1
15%
of men have zero close friends, up 5x since 19902
78%
of suicides in the US are men4
60%
of men under 30 are currently single7
What Broke

The rooms where men used to meet each other don't exist anymore.

Men bond side by side, not face to face. That is a finding researchers have repeated for decades: women tend to form intimate, one-on-one relationships through face-to-face conversation and emotional disclosure. Men tend to bond through shared activity, through the thing you're both working on, through time on task.8

For most of history, that was easy. There were workshops, union halls, lodges, congregations, teams, pickup games, porches, bowling alleys, barber shops, the garage. A man couldn't get through a week without sitting next to another man for long enough that something real might accidentally get said. Sociologists call these third places, and they have quietly collapsed.9

What replaced them is a phone. Forty-eight percent of young men say their online lives are more engaging and rewarding than their offline ones.10 One study participant described feeling completely alone while spending 60 hours a week gaming with the same people online. None of whom he could call if he actually needed help.10

On top of that, the story men were given about who to be is broken. The cultural conversation has been clear about what men are not supposed to be, and almost silent on what a good man actually looks like. Into that vacuum pour the loudest voices in the algorithm, and the young men who follow them aren't stupid or bad. They are hungry. They are being given a map because nobody else drew one.11

Meanwhile, 60% of men under 30 are single.7 Marriage rates for Gen Z men are projected to collapse to 56-58%, down from 77-96% for Baby Boomers.12 Young men now turn to their parents before their friends when something is wrong, a reversal from just one generation ago.13 The peer network that used to carry a man through his twenties and thirties is gone.

The crisis isn't that men are weak. It's that we tore down the rooms they used to be strong in together.

What Actually Works

There is a pattern. It just isn't what most mental health infrastructure is offering men.

The research on what reduces male loneliness is clearer than most people realize. Programs that work tend to share a short list of traits: they are structured around activity, not just talk. They are delivered in groups with a shared purpose. They pair emotional support with practical skills. They give men new frameworks and language rather than only asking how they feel. They target specific populations instead of generic wellness.14

There is also a specific finding that reshaped how we thought about this work: male patients get better outcomes from interpretive therapy, the kind that offers a new lens on what happened, and female patients get better outcomes from supportive therapy, the kind that validates.15 Translation: men need a mirror and a map. Not just a mirror.

And yet the infrastructure we have barely meets them where they are. Only 38.77% of users on the largest online therapy platform are men, in a population where men are four times more likely to die by suicide.16 Only 17% of American men received any mental health treatment in the past year.17 The product is not designed for how men bond, what men respond to, or what men are actually willing to say out loud to a stranger in a waiting room.

01

Side by side, not face to face.

Bond through shared activity. Build trust through accomplishing something together before anyone is asked to be vulnerable about anything.

02

A mirror and a map.

Men respond to frameworks, principles, and new ways of seeing. Offer them both reflection and a way forward. Not just empathy.

03

Group, not solo.

The data on combined group interventions is the strongest in the literature. Ninety-four percent of men prefer online group work to in-person one-on-one.18

Why The Forge

We built this because somebody had to initiate men back into the conversation.

There are roughly 15,000 professional practitioners of men's work on the planet right now. Men's coaches, group facilitators, retreat leaders, circle holders, therapists who specialize in men. They are, almost to a person, extraordinary at what they do. Most of them are underemployed.19

On the other side of that equation are tens of millions of men who have never been initiated into any of this. Who wouldn't know where to start. Who have never sat in a circle with other men and heard another grown man tell the truth about his life, and felt the specific relief of realizing he is not the only one.

The gap between those two groups is the reason The Forge exists.

We are not a therapy platform. We are not a mental health app. We are not a pickup artist school or a bro-podcast or a retreat center. We are a front door. A weekly, free, public room where men can hear other men speak honestly for an hour about what actually builds a life. Purpose. Marriage. Fatherhood. Money. Fear. Failure. Faith. The body. The shadow. The work. The call.

We made it free because the men who need it most are the ones least likely to pay $300 a month for an online group or $3,000 for a retreat.20 We made it public because the door has to be obvious. We made it weekly because brotherhood is a practice, not an event. And we curated the voices because men are drowning in content and starved of signal.

The Forge is the door. What a man does once he walks through it is up to him.

Beyond the door, we are building out the rest of the map. The Voices: a library of men worth listening to, from our own Faculty and from the wider community of practitioners. The Foundry: a paid inner room for men who want to go further, with the weekly rhythms, the frameworks, and the small group that most of them have spent their adult lives looking for. The Faculty: accomplished men who have done the work, invited in by name to share what they learned with the next man coming up the mountain.

None of this is new. Men have been gathering, initiating each other, telling each other the truth, and calling each other forward for as long as there have been men. What we are trying to do is build the modern room. The one that scales without diluting the depth. The one that meets men in the phone they are already holding, and moves them into the actual circle where the real work happens.

With respect and resolve,
George P. Kansas & Jaymo
Co-founders, The Forge
The Invitation

If any of this lands, you already know what to do.

Get on the weekly list. Free. No pitch. No hype. One hour a week, in the room with men who have actually done the work.

Sources & Citations

The research behind this page.

  1. Gallup, Younger Men Among the Loneliest in the West, 2025. news.gallup.com/poll/690788
  2. American Survey Center, Why Men's Social Circles Are Shrinking. americansurveycenter.org
  3. Harvard Kennedy School, The Friendship Recession, Feb 2025. happiness.hks.harvard.edu
  4. CDC / NIMH, US male suicide rate and share of total suicides. nimh.nih.gov/men-and-mental-health
  5. Orygen, World-First Study on Suicide Risk Factors in Men, 2025. orygen.org.au
  6. Priory Group, 40% of Men Won't Talk to Anyone About Their Mental Health. priorygroup.com
  7. Pew Research Center, 2022 data on single adults under 30. pewresearch.org
  8. King's College London, Men's Loneliness Is Misunderstood. kcl.ac.uk
  9. Stanford Gender Research, The Structural Burden of Men's Declining Social Networks. gender.stanford.edu
  10. Fortune, Gen Z and Millennial Men and the Loneliness Crisis, 2025. fortune.com
  11. Gospel Coalition / University of Birmingham research on the Andrew Tate / Jordan Peterson appeal dynamic. thegospelcoalition.org
  12. Marriage Foundation, The Collapse of Marriage Among Gen Z. marriagefoundation.org.uk
  13. American Institute for Boys and Men, Male Loneliness and Isolation: What the Data Shows. aibm.org
  14. Masi, Chen, Hawkley, Cacioppo, A Meta-Analysis of Interventions to Reduce Loneliness, NIH. pmc.ncbi.nlm.nih.gov/PMC3865701
  15. Gender-responsive therapy outcomes research. aamc.org
  16. Tap Twice Digital, BetterHelp User Demographics, 2024. taptwicedigital.com
  17. Statista, Mental Health Treatment Utilization by US Men. statista.com
  18. Men's Group, aggregated data on virtual men's group participation. mensgroup.com
  19. Market sizing estimate for professional men's work practitioners, derived from Mankind Project, Sacred Sons, Evryman, F3, Men's Therapy Online, and independent facilitator networks.
  20. Men's Therapy Online and Sacred Sons published pricing, typical online men's group and retreat pricing. menstherapy.online · sacredsons.com